Craig Shapiro is an Intellectual Property, sports, and entertainment lawyer and heads up the Media, Entertainment, and Sports Law Department at Witz Inc. Law Firm.
He specialises in the commercialisation, management, enforcement, and acquisition of Intellectual Property rights, including trademark clearance searches, trademark registrations, conducting trademark audits, intellectual property due diligence investigations, and Intellectual Property related agreements.
As a qualified trademark practitioner and a Fellow of the South African Institute of Intellectual Property Law, Craig possesses a wealth of experience and practical expertise in all matters pertaining to brand protection, both corporate and personal. He has previously worked with several of South Africa’s leading IP firms including Bowman Gilfillan and Adams & Adams. Craig has also previously held the position of Group Head of Legal at a public company listed on the Johannesburg Stock Exchange.
In addition to general Intellectual Property law, Craig specialises in assisting individuals and groups within the media, entertainment, and sports spheres with the management and protection of their personal brand identity, as well as ensuring that their rights to works or performances are secured and protected. He has developed a unique skill set, being an Intellectual Property lawyer with corporate and commercial experience.
From expert advice and personal brand protection strategies to providing legal counsel in the event of disputes or Intellectual Property infringements, clients are assured of the very best service and representation.
Craig’s clients include media personalities, performers and artists, and sports figures.
In addition to extensive local expertise, Craig also enjoys access to a global network of select legal experts and resources to ensure that the interests of his clients are protected across a number of offshore jurisdictions as well. Craig uses state-of-the-art IP management software systems to accurately and comprehensively track changes and updates to legislation, client IP rights information, and more.
Craig’s goal is to accurately identify the personal value created by his clients’ personal brands and work, while asserting and protecting their rights in order to prevent infringement or exploitation. This also serves to ensure longevity and to prevent dilution or misrepresentation of a client’s personal brand.
His clients are assured of the utmost confidentiality, professionalism, and an empathetic and deeply personable approach tailored to their unique circumstances and requirements.